Who this report is for
Marketing decision-makers
C-level, VP, Director
Email & campaign managers
Owners of the send calendar
Marketing ops & efficiency teams
Cost, throughput, QA
Martech & platform teams
ESP architecture & governance
What’s inside this report
Industry-wise adoption patterns
Which industries lead modular adoption, and why each chose modular for a different reason.
Finance
SaaS
Healthcare
ROI and financial framework
Investment breakdown: build and operational costs. Payback timeline based on volume. Assumptions for your calculation.
Platform usage patterns
What email platforms modular clients use. Marketo leads in adoption volume; ExactTarget shows the highest implementation complexity — and what that reveals.
Highest volume
Most complex
Decision framework
Criteria to evaluate whether modular architecture fits your organisation, your campaign volume, and your current business constraints.
Industry-specific recommendations
Implementation guidance customized by 5 industries. Budget, timeline, and module targets for each business model.
Finance
SaaS
Health
E-comm
Enterprise
Ready to know where modular stands —
and if it’s right for your business?
Get the complete report and decide with confidence.