Black Friday is the ultimate showdown for marketers, a mix of excitement, pressure, and endless possibilities. Between timing your offers just right (some brands drop teasers weeks ahead) and crafting copy that cuts through inbox chaos, it can feel like a lot to juggle.
Yet the results are hard to ignore.
Black Friday 2024 shattered records, with global online sales soaring to $74.4 billion, marking a 5% growth compared to the previous year.
To help you get inspired, our team of designers has gathered 12 Black Friday email templates that show how to turn seasonal buzz into serious conversions. The curation follows the complete Black Friday email sequence—from the first teaser to the final last-chance send. Let’s begin!
Why Black Friday Email Templates Are Key for Higher Conversions
Black Friday email templates are key for achieving higher conversions because they leverage shopper intent, stand out in crowded inboxes, and use proven strategies that directly influence purchasing decisions during this peak sales period:
- Black Friday is a time-sensitive, high-volume event. Templates allow you to quickly insert your specific offers, product images, and unique copy without building every email from scratch. This speed is critical for sending last-minute reminders, early-access drops, and abandoned cart emails right when they are most effective.
- On Black Friday, customers are bombarded with promotions. A visually striking template, or even interactive Black Friday email templates that adheres to your brand’s colors and style helps you maintain brand recognition and cut through the noise.
- The majority of Black Friday shopping is done on mobile. High-quality HTML Black Friday email templates are inherently responsive, ensuring a seamless, high-converting experience regardless of the device the customer is using.
- There are templates for every stage of the Black Friday campaign: pre-sale teasers, early access, main sale announcements, abandoned cart reminders, and last-chance emails. So using a template for each function ensures you execute a complete, multi-step strategy designed to maximize sales across the entire shopping window.
Black Friday templates are a foundational tool that allows you to combine high-impact design, psychological conversion triggers (like FOMO), and strategic efficiency to drive significantly higher sales during the most competitive retail event of the year.
Now, let’s explore some truly amazing Black Friday email examples for your next campaign.
12 Black Friday Email Examples
From teasers to last-chance reminders, these standout Black Friday email examples showcase creative ways brands capture attention and drive clicks.
Black Friday Teaser Emails
1. Dyson
Dyson’s Black Friday sale email template exemplifies sleek, tech-forward design that mirrors the brand’s precision engineering and luxury appeal:
- The three-panel product dissection layout uses exploded views that emphasize innovation and build quality, aligning with Dyson’s technology-first brand positioning.
- Pure black backgrounds with white typography and product photography creates a stark, premium aesthetic that eliminates visual noise and focuses attention entirely on product form and messaging hierarchy.
- Massive amounts of black emptiness surrounding each content block creates breathing room that feels luxurious and confident.
- Thin white divider lines between major sections create subtle structure that guides the eye downward.
- The lone “Sign up now” button stands as the only bright element in the upper half, creating an impossible-to-miss focal point through isolation.
2. Manukora
Manukora’s Black Friday sale email template shows how visual harmony and tonal restraint can elevate a promotional email without overwhelming the reader:
- Using a warm golden yellow for the top button and cream white for the bottom creates visual hierarchy through temperature contrast rather than size difference, with the warmer tone naturally drawing attention first.
- Delicate rules separate major content blocks without creating heavy visual barriers, maintaining flow while providing subtle structural guidance for the eye.
- Only three text sizes are used throughout, creating restrained elegance that avoids the visual chaos of multiple competing type weights common in promotional emails.
3. Bianchi
Bianchi’s Black Friday teaser email proves that minimal color use and dramatic imagery can create powerful momentum leading up to Black Friday:
- The dramatic overhead lighting creates a stage-like reveal effect, treating the email as a theatrical unveiling, which builds anticipation for the sale announcement.
- The strategic use of bright cyan/turquoise only for “Black Friday 2024” and the brand emblem creates a single pop of color that guides the eye through two key moments without diluting the monochromatic authority.
- The heavy, tight-kerned GIF maximizes visual weight and width within limited vertical space.
Black Friday Launch Email Templates
4. Bubble
Bubble’s BF campaign blends playful visuals and youthful typography to make its Black Friday message instantly engaging:
- The “It’s Black Friday” text uses a thick white outline with black inline, creating a pop-art announcement style that feels youthful and energetic.
- The email segments into distinct pastel green, lavender purple, and bright cyan sections, creating clear visual chapters that separate promotional urgency from info-content.
- The product flat-lay incorporates black and white checkerboard fabric as both background and compositional element, adding retro visual interest and texture that breaks from typical white seamless product photography.
- The middle section’s product shot is contained within a white rounded rectangle with subtle shadow, mimicking instant camera photos to reinforce the casual brand aesthetic.
5. Field Station
Field Station’s design balances nostalgia and modernity to create a heartfelt, story-driven Black Friday launch:
- The Joshua tree transitioning to the overhead shot of a child with a tab looking at the same tree highlights the core message of the email.
- Using fixed-width typeface for the main paragraph creates a nostalgic, handwritten letter aesthetic that reinforces authenticity and personal connection.
- The subtle shift from darker teal at top to slightly lighter mid-section creates gentle depth and dimension without needing texture overlays or dramatic color blocking.
- The bright coral/salmon bottom section provides warm color relief after the extended cool teal palette, creating energizing visual lift right before social icons and exit content.
6. Programa
Programa’s minimalist design demonstrates how bold typography and simplicity can deliver impact on editable Black Friday email templates without visual clutter:
- The “Ready set” headline uses massive letterforms that extend beyond the visible canvas boundaries, creating cropped dynamism that suggests movement and urgency.
- The “Upgrade Now” and “Get started” CTA buttons use electric yellow-green (#d4ff00 approximate) that pops violently against the dark background, creating the only warm color in an otherwise cool monochromatic scheme.
- Large gaps between headline, body paragraphs, CTA, badges, and footer create breathing room, using whitespace as a structural grid element.
- The near-black background with zero texture or gradient maintains absolute simplicity, letting typography and sparse white text carry all visual interest.
Black Friday Reminder Email Templates
7. Google
Google’s Black Friday sale email template exemplifies sleek visual storytelling through email, and deliberate pacing to sustain engagement through scroll-based immersion:
- Each device floats in complete darkness with no surface shadows or any environmental context, creating a gallery exhibition aesthetic.
- The single-column layout stretches to extraordinary length with each product getting a full viewport worth of space, forcing deliberate scroll engagement. (This technique is suitable for Black Friday newsletter ideas in particular)
- The “Shop now” CTAs use stroke-only treatment without fill, making them present but not aggressive.
- Every product section follows identical cadence (product image → headline → “Shop now” button → emoji accent), creating a predictable visual pattern that reduces cognitive load while allowing the unique product photography to provide variation.
8. Moment
Moment’s design uses strong composition and thoughtful typography to convey craftsmanship and exclusivity:
- The product flat-lay is contained within a perfect circle that creates a peephole or spotlight effect, focusing attention on the curated gear arrangement while the deep teal background extends to the edges, adding dimensionality.
- The body copy appears to use a contemporary serif typeface while headlines use clean sans-serif, creating typographic texture that adds sophistication.
- The CTA button uses extreme horizontal padding creating an elongated capsule form that feels substantial and easy to tap.
9. Bellroy
Bellroy’s campaign showcases tactile luxury and color restraint, reinforcing its premium identity even in a promotional context:
- Using actual black leather wallet and bag details as the full-bleed backdrop creates tactile luxury and product immersion.
- The discount amount is presented on what appears to be a dark card with subtle shadow floating above the background, creating dimensional hierarchy. In addition, it uses a heavy slab serif typeface that creates visual weight and authority, contrasting with the lighter serif used for body copy to emphasize the monetary value as the hero element.
- Maintaining black leather product shots in monochrome while introducing only orange and white text creates sophisticated restraint.
Last Chance Black Friday Email Templates
10. Surreal
This Surreal Black Friday email is a great example of creative and strategic design. Here’s why it’s so well executed:
- Bold typography and color contrast make the most important information (sale, discounts, CTAs) pop instantly.
- The aqua background and minimal imagery reflect Surreal’s fun, modern aesthetic.
- Floating cereal pieces and playful layout add movement and energy without clutter.
- Single-column structure ensures it’s easy to read and interact with on smaller screens. Large CTAs are thumb-friendly and repeated strategically.
- The email opens and closes with actionable CTAs, increasing the likelihood of clicks. And the button contrast (black on pastel) ensures visibility.
11. 4Knines
4Knines transforms its last-chance message into an immersive experience with bold visuals and nostalgic flair:
- The use of bold typography for the headline and subheadline ensures the main message stands out. Supporting text is concise, guiding the reader from the offer to the CTA.
- Bright orange CTA buttons contrast sharply with the blue background, drawing the eye naturally.
- The retro 8-bit video game aesthetic is both fun and nostalgic.
- The pixelated “Ends Tonight” scene adds a dynamic storytelling element, turning a simple promotion into an engaging experience.
- The single-column layout, large fonts, and touch-friendly CTA buttons make the design seamless across devices.
- The countdown and CTA spacing are balanced — no clutter, no overwhelm.
12. Jot
Jot’s warm, seasonal Black Friday email design ties offer to emotion and exclusivity, wrapping up the sale on a compelling note:
- The autumn-inspired color palette — warm browns, golds, and oranges — perfectly mirrors the “Fall” theme and product flavor.
- The discount is bold, prominent, and repeated throughout (“up to 40% of, ensuring the deal is unmistakable.
- Alternating product visuals and lifestyle context make the email scroll-friendly and visually balanced.
- The language “Previously only available to subscribers” reinforces a sense of insider privilege and makes recipients feel special.
So that sums up our design examples on Black Friday email sequence 2025. Next, let’s consider how you can design such emails for your own brand this holiday season.
8 Best Practices for Designing High-converting Black Friday Email Templates
These best practices below will help you design or build on editable Black Friday email templates that cut through inbox clutter and maximize conversion:
- Lean into minimalist layouts with ruthless content curation—especially for mobile. Overly busy visuals dilute offers and kill scanability; use white space as a design asset.
- Let your discount or value proposition dominate the hero section—with numbers and specifics, not generic hype. If possible, personalize hero offers using recipient profile and behavioral signals.
- Employ progressive disclosure. Surface upsell/cross-sell content only after the primary CTA, with micro-interactions or collapsible elements in supported clients. You can also create standalone interactive Black Friday email templates.
- Integrate dynamic elements such as live countdown timers, low-stock warnings, or open-time personalized modules (like scratch-off deals or personalized recommendations) to harness urgency and FOMO.
- Leverage eyedrop tools to sample and invert brand colors, testing foreground/background for visual pop—this is especially crucial for all-black layouts.
- Optimize preview text to work in tandem with your subject line, teasing exclusive value or calling out personalized perks.
- Avoid schedule “herd” hours; instead, experiment with pulsed delivery and multiple versions throughout the event with micro-differences in subject and content for each send.
- Prioritize single-column layouts, and make all interactive elements tappable. Test assets in dark mode and on fold variations to ensure visual fidelity everywhere.
Closing Thoughts on Black Friday Email Design
Our examples and best practices demonstrate that with the right mix of design, messaging, and timing, you can capture attention, drive engagement, and convert that buzz into sales.
From sleek minimalism to playful, story-driven layouts, there’s no one-size-fits-all approach—but every high-performing campaign starts with a strong foundation.
If you’re ready to elevate your Black Friday email design and turn inspiration into revenue, get started with our email design and development team. Hurry!