Email ready? Make sure you tick every box before you hit SEND.

Is your email error-free, accessible, and flawless across devices? This all-in-one checklist covers every critical element. Get your score, spot what needs fixing, and hit send with total confidence.

Renderability & compatibility – Does it look perfect across devices and inboxes?

Yes No Not sure
Litmus / Email on Acid preview is pixel-perfect in 30 + popular clients
Dark-mode variations reviewed; primary text readable
Images load in < 1 s on 3 G
GIFs ≤ 1 MB; fallbacks supplied for Outlook
ALT text on every image (incl. logo)
Template width ≤ 600 px; responsive CSS validated on iOS & Android
Retina image check

Code quality – Is the code clean, light, and error-free?

Yes No Not sure
All CSS inlined; no orphaned styles
Table-based structure (no div-only layouts)
Tracking parameters auto-appended & unique
All links HTTPS and return 200 OK
HTML passes W3C / Email Standards Project validator

Accessibility – Can everyone read and interact with it easily?

Yes No Not sure
Logical heading order (H1 → H2 → H3)
Text colour contrast ≥ 4.5 : 1
Tap targets ≥ 44 × 44 px
lang attribute set in <html> tag
Live text used instead of image-only copy

Copy and placement - Is your copy flow and structure optimized for impact?

Yes No Not sure
Pre-header complements (doesn’t repeat) subject line
Core message visible in first 350 px
Primary CTA above first scroll, with verb + benefit
Proof element included (stat, badge, testimonial)
Spell- and grammar-checked

Visual design & branding – Are your visuals, brand elements, layout aligned?

Yes No Not sure
Brand colours & fonts match style guide
Logo links home; size ≤ 30 KB
Clear hierarchy: headline → image → body → CTA
Unsubscribe & preference links present and legible
Decorative images compressed; final HTML ≤ 100 KB

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