E-commerce email templates that engage and drive conversions
Welcome emails to cart recovery and promotions - keeping up with e-commerce email demands is tough! Email Mavlers delivers pixel-perfect, on-brand, and high-converting e-commerce email templates so you can focus on selling while we handle the design and code.
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A peek into e-commerce email templates
we’ve created
Let’s create email templates for e-commerce sites to engage and convert your prospects.
Trusted by brands & agencies across 52+ countries
Email Mavlers' approach to e-commerce email templates
Email templates for e-commerce sites must be visually engaging, conversion-focused, and optimized for every device and inbox. Our approach ensures flawless rendering, high engagement, and seamless user experience across devices and email clients.
Bulletproof responsive design
Your emails must look perfect on every device. We use specialized grids and CSS media queries to ensure emails adapt smoothly to different screen sizes. Our responsive coding prevents layout breaks, misalignment, and readability issues across 15+ devices.
Dynamic content for personalization
E-commerce thrives on personalization. We help clients with real-time dynamic elements like:
- Product recommendations based on browsing/purchase history
- Location-based offers for hyper-targeted engagement
- Personalized subject lines & content blocks tailored to user behavior
Optimized visuals for engagement
We design high-quality, fast-loading images, GIFs, and videos (with apt fallback) that elevate engagement without slowing down load times. ALT text is incorporated for accessibility and better email deliverability.
CTA design that drives clicks
A conspicuous call to action (CTA) is critical for conversions. We optimize CTAs for maximum impact:
- Size & spacing: Minimum 44x44 pixels for touch-friendly clicks + 10-15px padding
- Design: Bold, high-contrast buttons that stand out
- Font size: 16px-18px in web-safe fonts like Arial, Helvetica, or Roboto
Single-column layouts
To ensure consistent rendering across devices and email clients, we use single-column layouts that stack neatly on mobile, preventing layout shifts and ensuring smooth scrolling.
Unique designs for every email type
From high-impact promotions and flash sales to informative newsletters and abandoned cart email design, we deliver emails that align with their specific purpose and user intent.
Dark mode compatibility
With more users enabling dark mode, we ensure emails look flawless in both light and dark themes—avoiding issues like invisible text, distorted images, or poor contrast.
Compliance and best practices
Every email template follows strict GDPR, CAN-SPAM, and global compliance guidelines, ensuring ethical marketing, legal security, and subscriber trust.
Some email copy best practices for e-commerce newsletter templates
Action-driven subject lines
Craft subject lines that spark curiosity, urgency, or excitement to boost open rates.
Concise, impactful messaging
E-commerce emails should be quick to read and straight to the point—no fluff, just value.
Brand consistency
Whether fun and playful or sleek and professional, our copy reflects your brand’s unique voice across every email.
Tailored pricing
Need an email template for your e-commerce brand? Here are ways we can help:
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FAQs
What is included in your e-commerce email template design and coding service?
Our service includes custom design, responsive HTML coding, testing across 40+ email clients and 15+ devices, support for dynamic content and personalization, and full compliance with GDPR and CAN-SPAM.
Are your email templates compatible with all e-commerce platforms like Shopify, WooCommerce, and Magento?
Yes, we build email templates compatible with all major ecommerce platforms. Just share your setup and we’ll tailor the template accordingly.
Can you create email templates that match my brand’s look and feel?
Absolutely. Every template is custom-designed to reflect your brand identity, voice, and visual style, ensuring a cohesive customer experience.
Do you design email templates for abandoned cart recovery?
Yes, we design and code abandoned cart emails that are responsive and tailored to encourage users to return and complete their purchase.
Do you create custom templates for promotional and seasonal campaigns?
Yes, we design custom templates for sales, product launches, holiday campaigns, and more, ensuring your marketing emails are visually compelling and on-brand.
Do you create templates for transactional emails like order confirmations and shipping updates?
Yes, we design and code transactional emails that are on-brand and responsive, and we include options like Schema Markup for better inbox visibility and interactivity.
Are your e-commerce emails mobile responsive and tested?
Definitely. All templates are fully responsive and tested across multiple devices and email clients to ensure perfect rendering. You will also be provided with a report of the testing.
Do you build AMP emails for interactive e-commerce experiences?
Yes, we develop AMP emails, offering your recipients an enriched way to interact and take action directly within their inbox, such as filling out forms or browsing content. For e-commerce, this means users can view products, update carts, or track orders, boosting engagement without ever leaving the inbox.
Can I request revisions in the templates you created?
Yes, we offer revisions to ensure your template meets your brand and campaign goals.
Can I see examples of past e-commerce email designs?
While many of our projects are under NDA, we’re happy to share select samples privately upon request.