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A peek into email templates we’ve created for real estate clients

Let’s create email templates that engage and convert your real estate prospects.

Trusted by brands & agencies across 52+ countries

01.

They were very quick to respond and make the change with no fuss or hassle. I would highly recommend Mavlers to anyone seeking expert assistance with tech and/or digital platforms.

Mike Gehring

Realtor Associate, Mike Gehring
02.

You can count on great value for money. They do better work for a fraction of the cost of hiring someone.

Jonlyn Freeman

Marketing Director, Capital Markets, Redbrick LMD
03.

Updates to the emails templates were speedy and made for a smooth finishing experience.

Tahlia Walstroom

Marketing Coordinator, Dale Alcock Homes

Email Mavlers' approach to real estate email template creation

In real estate, every email you send is an opportunity to showcase properties, nurture leads, and build trust. That’s why, at Email Mavlers, our email templates for real estate leads are designed with precision. To maximize engagement, we ensure there is a right balance of aesthetics and functionality. Let’s walk you through our approach:

Structured for readability

We create layouts that naturally guide the reader’s eye from the header to the CTA. Whether it's an inverted pyramid for driving conversions, a Z-pattern for storytelling, or a clean column-based format for newsletters, we tailor the structure to match your message.

Consistent branding

Brand recognition is key. Our real estate email templates incorporate your logo, color palette, fonts, and design elements to align seamlessly with your website and marketing materials.

Optimized for performance

We use high-resolution images, keeping file sizes light to ensure fast loading. Alt text is added to improve accessibility. Need an animated GIF? They are carefully optimized to enhance engagement without slowing down the experience.

Responsive & mobile-friendly

With over 50% of recipients opening their emails on mobile devices, we adopt a mobile-first approach and design responsive email templates that look flawless on every screen size - desktop, tablet, mobile phone.

Accessibility & dark mode compatibility

We ensure your real estate email marketing templates are easy to read for all users, including those with visual impairments. High-contrast text, scalable fonts, and dark mode optimization ensure an inclusive design that adapts to different viewing preferences.

CTAs designed for maximum impact

We ensure that your call-to-action (CTA) buttons are visually striking and easy to interact with. Using bold, high-contrast colors, we make sure they stand out while maintaining harmony with your brand aesthetics. The buttons are sized for effortless clicking (at least 44x44 pixels), surrounded by ample whitespace to enhance visibility, and optimized for accessibility with clear borders and high-contrast text.

Some email copy best practices for real estate email marketing templates

Your email copy should be as compelling as its design. Keep it concise, engaging, and action-driven. Since recipients skim through content, break it into digestible sections with short sentences and bullet points where needed.

Crafting persuasive messaging

The best real estate newsletter templates focus on value. Instead of generic promotions, highlight new listings, market insights, neighborhood guides, and success stories. Well-designed email templates for real estate agents can help streamline messaging and maintain consistency while building trust with potential buyers.

Personalization is key

Go beyond using the recipient’s name—segment your audience and tailor content based on their preferences and behavior. Dynamic content, like personalized property recommendations, makes your emails more impactful.

Pen an effective CTA copy

A strong CTA turns readers into leads. Keep it clear, action-driven, and relevant. Use direct verbs like View, Schedule, or Get Started. Personalize for impact—Find Your Dream Home is more engaging than See Listings. Ensure it aligns with your content; for an open house email, RSVP Now works better than Learn More.

Tailored pricing

Need an email template for your real estate brand? Here are ways we can help

Design and coding

TAT - 2 Days

Only coding

TAT - 8 Hours

We’re eager to learn about your requirements

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