SaaS email templates that engage and convert
Generic email templates won’t cut it for SaaS. If your emails fail to engage, activate, or retain users, you’re leaving money on the table. SaaS businesses across the globe trust Email Mavlers for custom email templates designed to drive conversions and growth.
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A peek into our email templates for SaaS
products
Let’s create email templates that engage and convert your SaaS business prospects.
Trusted by brands & agencies across 52+ countries
Email Mavlers' approach to SaaS email
template creation
For SaaS businesses, emails aren’t just messages—they’re touchpoints that guide users through the product journey. With Email Mavlers, you get custom email templates that ensure seamless communication, drive adoption, and maximize retention.
Designed for lifecycle stages
Your SaaS emails need to guide users at different stages—from onboarding and product adoption to upgrades. You also need SaaS renewal email templates. We create templates that align with these key phases, ensuring the right message reaches users at the right time.
Layouts that guide user action
Layout of the email plays a crucial role in engagement and conversion. Our email templates:
- Highlight key product benefits for activation emails
- Showcase feature usage with visual cues for adoption emails
- Structure upgrade prompts for better conversions
- Keep renewal and retention emails easy to skim with clear next steps
Seamless brand & product integration
Your SaaS platform has a unique UI/UX, and your emails should reflect that. We design templates that maintain brand consistency while integrating product visuals like:
- Screenshots & GIFs to showcase features dynamically
- Interactive elements like progress trackers for onboarding sequences
- Personalized dashboards and reports to improve user engagement
Optimized for speed & deliverability
To ensure fast loading and deliverability, our templates are coded keeping these factors in mind- lightweight, clean HTML code, proper SPF, DKIM, and DMARC setup, responsive design so emails render perfectly across all devices.
Dark mode & accessibility approach
Tech users often prefer dark mode, and accessibility is crucial for inclusivity. We design SaaS sales email templates that adapt seamlessly to dark mode without losing brand integrity, use high-contrast text and scalable fonts for better readability, and ensure proper alt text, semantic structure, and keyboard navigation for accessibility.
Email copy best practices for SaaS email templates
Personalization beyond first names
SaaS emails need more than just “Hey [Name].” Craft an email copy that leverages user behavior, such as:
- Usage-based recommendations - “You haven’t explored [Feature] yet—see what you’re missing!”
- Milestone-based engagement- “You’ve hit 50% of your usage limit—time to upgrade?”
- Automated re-engagement sequences for inactive users
Value-driven messaging
SaaS users scan emails quickly, so clarity is key. Make sure you focus on:
- Clear, concise subject lines that highlight value
- Benefit-first copy that explains why a user should take action
- Minimal jargon, more impact—keeping emails easy to understand
Make sure your CTA matches user intent. Here’re some examples:
Make sure your CTA matches user intent. Here’re some examples:
- Onboarding CTAs like “Get Started Now” or “Take Your First Step”
- Trial-to-paid conversion CTAs like “Unlock Full Features” or “Upgrade for More”
- Re-engagement CTAs like “Come Back & Pick Up Where You Left Off”
Tailored pricing
Need an email template for your SaaS brand? Here are ways we can help:
We’re eager to learn about your requirements
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FAQs
What are custom SaaS email templates, and how can they benefit my software-as-a-service business?
Custom SaaS email templates are designed for key touchpoints in a SaaS user journey, such as onboarding, product updates, or renewals. They help keep your communication clear, relevant, consistent, and aligned with your brand.
I'm looking for unique email designs for my SaaS business. Can you create a custom email template for my specific needs?
Yes. We create custom email templates for SaaS products, tailored to your use case, whether a product announcement, billing reminder, or account update.
Do you design custom SaaS welcome emails to onboard new users effectively?
Yes. We offer SaaS welcome email templates that introduce new users to your product and help them take the first steps.
Can you help us create a series of emails for user onboarding? Do you provide custom SaaS onboarding email templates?
Yes. We design SaaS onboarding email templates that guide users through product setup and important features.
Can you design a custom SaaS renewal email template to help with customer retention?
Yes. We create renewal email templates that include helpful details like plan info, renewal dates, and action links that are presented effectively.
Can your email templates include dynamic content based on user behavior or subscription status?
Yes. We can include dynamic content in your email templates based on factors like user activity or account type.
Can I see examples of custom SaaS email templates you've designed for other software companies?
Many projects are under NDA, but we do have some samples we can share that are not confidential, so you can get a feel for our work.
Do you support AMP emails for SaaS use cases?
Yes. We develop AMP emails that let users interact directly within the inbox, like filling out forms or browsing content. For SaaS, this works well for onboarding steps, feature previews, or in-email upgrades.
Can you include schema markup in email templates?
Yes. We can add supported schema markup, such as event or order actions, to help enhance visibility in Gmail and improve how emails appear and function.